Ogden-Weber Applied Technology College Portfolio - Brock Porter

I served as Visual Communications Coordinator / Webmaster at the Ogden-Weber Applied Technology College (OWATC), for 8 years. I managed all brand aspects of the college image in Weber County and the State of Utah. I lead a small team (2-6) of web programmers and artists.

I increased community awareness for the school and its programs and ultimately increased enrollment numbers. I participated in the transition from a technical school to a degree issuing, accredited 2-year college, operating under the Utah State Department of Higher Education.

I was awarded the college President's Award.

View My OWATC Portfolio

OWATC
Visual Communications Coordinator, Webmaster

As the Visual Communications Coordinator/Webmaster for the college, I managed all marketing communications needs for over 60 programs organized into five schools. My team consisted of two-six direct reports full and part-time, internal project teams/resources, external contract resources, and senior level students seeking on the job training in the design, and programming fields.

I worked in tandem with a Marketing/Public Relations Team under the direction of the Vice President of Student Services. Our overall departmental mission was student recruitment and retention while maintaining academic excellence within the community. During my time on staff,

I participated in the transition of the school from the status of a vocational training facility to a fully accredited two-year college. Moving from the Technical/Vocational educational environment to the Higher Education (Board of Regents,) becoming the largest campus in the Utah College of Applied Technology (UCAT) system and statistically the largest college in the State of Utah.

Website Development, Maintenance & Training
Brand Management/Brand Planning/Mascot Management
Marketing Materials Fulfillment/Digital Asset Management
Annual Academic Catalog/Course Offerings/College Viewbook
College & Foundation Annual Report Design/Production / Delivery
Brochure Design / Production/Delivery
Direct Mail Campaign Design/Production / Delivery
Advertising Campaign Design
Outdoor – Indoor Signage/Electronic Marquee/Touch Screen Kiosk
Event Management Planning & Support
Campus Photography
Media Purchasing/State Contract Negotiation
State Budget Management & Reporting
Focus Group Market Research/Usability Testing
Campaign ROI Tracking & Reporting
Editorial Staff Development & Training/College Brand Style Guide