The largest amount of the marketing communication role at the school was to develop and maintain a complete academic catalog for the college. This catalog served the school as a base for college accreditation and publishing of all aspects of the school from programs to policies. At the time I started this publication, it was over two hundred pages and published in quantities of over twenty thousand. Gradually, I was able to transition the publication into an online academic catalog that allowed for vast amounts of marketing budget to be shifted to other venues for the increased promotion of the school.
View Pdf Catalogs
You can view a few samples of the catalogs below by clicking the links.
They are complete and in PDF form. Depending on your connection speed they may take a moment to load. I have listed the file sizes next to the link for your convenience.
2007-08 At-A-Glance Catalog.pdf | 10.37Mb
2006-07 College Catalog.pdf | 12.53Mb
Quickview Catalog.pdf | 3.14Mb